Everything you need to know about marketing attribution

Marketing attribution is the process of identifying which marketing channels and tactics are responsible for driving conversions and sales. It’s an essential part of any marketing strategy, as it enables businesses to allocate their marketing budget more effectively and optimize their campaigns for maximum ROI. By identifying which marketing channels and tactics are most effective…

How Aussie brands can use TikTok codes of joy to target Gen-Z and Millennials

  Social media has become a crucial aspect of marketing strategies in today’s digital age. Amongst the various platforms available, TikTok has emerged as a powerhouse for millennial and Gen-Z audiences. A recent report by the platform has identified four joy codes driving engagement amongst these groups. Brands can leverage these elements to connect with…

HR and Marketing’s Joint Impact on Company Culture

As the ways of working have evolved, company culture has emerged as a critical driver of success. It is the lifeblood that pumps through the veins of an organisation, shaping its identity, values, and purpose. In the pursuit of creating a thriving company culture, two distinct pillars within an organisation often find themselves joining forces:…

The True Role of HR in Organisations: Beyond Hiring and Firing Control

Last week we ran a poll on the primary role of HR in an organisation, precepted by the common man. The results looked like this:      It is evident from the poll results that most respondents believe that hiring and firing control is a significant part of HR’s role. However, the role of HR…

The Importance of Regular Payroll Audits

In the fast-paced world of business, one critical task often goes unnoticed – payroll audits. It may seem like a mundane chore, but little do companies know that this process holds the key to unlocking a treasure trove of benefits. Imagine a magic formula that not only ensures your employees’ happiness but also keeps your…