How marketers are leveraging ChatGPT to Humanise AI
Artificial intelligence (AI) has greatly impacted how we live and work, and it has become a vital tool in content marketing. AI enables brands to create and disseminate engaging and customised content on a large scale. As AI advances, the need for human touch is clear. This leads to the rise of humanizing AI, like…
Why a fine-turned marketing strategy is essential for lead generation?
Marketing strategy is vital for business success, attracting customers, building brand recognition, and generating revenue. However, more than simply having a marketing plan in place is required. Businesses must craft a clear marketing strategy to reach the right audience, generate quality leads, and meet objectives. The significance of a fine-tuned marketing strategy for accelerating growth…
The content marketing funnel and everything you need to know about it
Content marketing is a powerful strategy that helps businesses connect with their target audience by creating and sharing valuable, relevant, and consistent content. However, it would help if you had a well-planned content marketing funnel to achieve the desired results from a content marketing campaign. What is a Content Marketing Funnel? A content…
Everything you need to know about marketing attribution
Marketing attribution is the process of identifying which marketing channels and tactics are responsible for driving conversions and sales. It’s an essential part of any marketing strategy, as it enables businesses to allocate their marketing budget more effectively and optimize their campaigns for maximum ROI. By identifying which marketing channels and tactics are most effective…
Mastering the Art of Social Listening: Staying Ahead of Culture Trends for Effective Marketing
Marketing is fast paced, and staying attuned to the latest cultural trends is crucial for success. As shopping habits and preferences evolve rapidly, marketers must continuously adapt their plans to remain relevant and connect with their target audience. This is where the art of social listening comes into play. Marketers can gain valuable understanding…
How Aussie brands can use TikTok codes of joy to target Gen-Z and Millennials
Social media has become a crucial aspect of marketing strategies in today’s digital age. Amongst the various platforms available, TikTok has emerged as a powerhouse for millennial and Gen-Z audiences. A recent report by the platform has identified four joy codes driving engagement amongst these groups. Brands can leverage these elements to connect with…