Sleighing Stress: Navigating the Holiday Hustle in the Workplace
Deck the halls with boughs of jolly, or is it holly? Either way, the holiday season is upon us, and it’s not all sugarplums and sleigh rides. In fact, a recent survey revealed that 40% of people are more stressed than a turkey on Thanksgiving during this supposedly festive time. Why the holiday headache, you…
Using AI for Resume Building — Boon or Bane?
Have you ever used AI to assist you in writing a resume? According to a poll on LinkedIn, 42% of job seekers use AI to generate a resume to apply for a job. These AI-powered resume builders assist job seekers in creating compelling resumes that draw the attention of employers. Combining the features of analysing…
How marketers are leveraging ChatGPT to Humanise AI
Artificial intelligence (AI) has greatly impacted how we live and work, and it has become a vital tool in content marketing. AI enables brands to create and disseminate engaging and customised content on a large scale. As AI advances, the need for human touch is clear. This leads to the rise of humanizing AI, like…
Why a fine-turned marketing strategy is essential for lead generation?
Marketing strategy is vital for business success, attracting customers, building brand recognition, and generating revenue. However, more than simply having a marketing plan in place is required. Businesses must craft a clear marketing strategy to reach the right audience, generate quality leads, and meet objectives. The significance of a fine-tuned marketing strategy for accelerating growth…
The content marketing funnel and everything you need to know about it
Content marketing is a powerful strategy that helps businesses connect with their target audience by creating and sharing valuable, relevant, and consistent content. However, it would help if you had a well-planned content marketing funnel to achieve the desired results from a content marketing campaign. What is a Content Marketing Funnel? A content…
Everything you need to know about marketing attribution
Marketing attribution is the process of identifying which marketing channels and tactics are responsible for driving conversions and sales. It’s an essential part of any marketing strategy, as it enables businesses to allocate their marketing budget more effectively and optimize their campaigns for maximum ROI. By identifying which marketing channels and tactics are most effective…