Mastering the Art of Social Listening: Staying Ahead of Culture Trends for Effective Marketing
Marketing is fast paced, and staying attuned to the latest cultural trends is crucial for success. As shopping habits and preferences evolve rapidly, marketers must continuously adapt their plans to remain relevant and connect with their target audience. This is where the art of social listening comes into play. Marketers can gain valuable understanding…
How Aussie brands can use TikTok codes of joy to target Gen-Z and Millennials
Social media has become a crucial aspect of marketing strategies in today’s digital age. Amongst the various platforms available, TikTok has emerged as a powerhouse for millennial and Gen-Z audiences. A recent report by the platform has identified four joy codes driving engagement amongst these groups. Brands can leverage these elements to connect with…