In general, HR and marketing seem unrelated in a company. On the other hand, human resources employ more marketing principles in attracting top talent. Recruitment marketing involves drawing potential employees to discover job openings and apply for positions. To boost their business reputation, organisations need to learn tips on how to create a recruitment marketing strategy.
In conclusion, organisations need to include recruitment marketing in their recruitment processes to capture the attention of qualified applicants. So, continue reading below to learn our three tips on how to create a recruitment marketing strategy.
1. Create a unique value proposition for your team members
Users can benefit from engaging with the product or service through a unique value proposition. To improve employee satisfaction, organisations must provide benefits, perks, and values that offer a unique value proposition to their team members. As a result, organisations can communicate with future and current employees. For instance, the brand must reflect the workplace’s visual appearance. In other words, using colour palettes in communications and professional photographs on the website can help achieve this.
2. Turn employees into advocates
People trust recommendations from people they know, so organisations must use this strategy wisely. In other words, an organisation’s employees can advocate on its behalf. For instance, organisations can encourage team members to share articles from their blogs on social media to improve reach. Moreover, they can distribute company merch such as water bottles, jackets and caps to promote their brand daily.
3. Maximise social media marketing
Employers should meet potential job seekers where they always are- on LinkedIn. Recruiters should create content that appeals to the talent they want to attract on LinkedIn, especially on the LinkedIn Company Page. It includes visual representations of what working for the organisation could be like and images that illustrate their values and beliefs. In Addition, organisations can use videos to showcase their workplace cultures instead of just listing them
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The information contained in this blog is general in nature. If you are unsure how this applies to you, please contact us at VeiraMal Consulting. Our consultants will be happy to guide you through this.